Artificial intelligence in the spa industry - opportunities and practical applications

Artificial intelligence as a driver of competitiveness of spa facilities.

Do you want to find out how AI can strengthen the competitiveness of spa facilities and their services?
Come to a hands-on workshop and gain insight into the possibilities of using AI in the spa industry - from smart marketing and operations management to improving client care.

What you will learn at the workshop:

• You'll get an overview of specific applications of AI in spa services - from personalised treatments to smart booking systems.
• You will understand the challenges and risks: data protection, digitalization, costs, personnel.
• Take inspiration from practical examples and case studies of spa facilities that are already using AI.
• You will get contacts with experts and colleagues in the field who are dealing with similar challenges.

The workshop is intended primarily for:

• management and owners of spa facilities,
• marketing, sales and customer care staff,
• experts in operations, planning and digitalisation of services,
• representatives of professional associations and organisations in the spa and tourism sector.

Deadline: 10 October 2025
Time: 8:30-12:00
Venue: Grandhotel Pupp, Mírové nám. 2, 360 01 Karlovy Vary 1
Registration at THIS LINK.

For more information contact the Knowledge and Technology Transfer Guarantor Bc. Jana Havlíčková, MBA at havlickova@i-lab.cz

This event is organized within the project "Spa Research Centre", reg. no.: CZ.10.01.01/00/22_001/0000261