The spa industry is currently evolving into a modern healthcare sector grounded in real data and innovation. What challenges lie ahead for the Spa Research Center in the near future, and where is the field headed in the coming years? The director of our institute, Alina Huseynli, MBA, discusses these topics in her latest interview for OPST.
In this interview, you’ll learn, for example:
- Why scientific research is essential, and why experience or tradition alone is no longer sufficient in modern healthcare.
- How this project by the Spa Research Center helps objectively document the effects of spa treatments and how it combines medical data with environmental and socioeconomic research.
- Or how research is conducted directly in the real-world setting of Karlovy Vary’s spa facilities, and what benefits this brings to the development of human capital and the region’s competitiveness.
“It’s not about abandoning tradition, but rather about approaching it in a new way and grounding it in data, research, and current knowledge. We want the spa industry to regain the position it historically held, but this time as a modern field that is a fully-fledged part of healthcare in Europe,” the director adds in the interview.
Read the full interview on the OPST website:
