Artificial Intelligence in Spa Medicine – Opportunities and Practical Applications
Artificial intelligence as a driver of competitiveness for spa facilities.
Would you like to learn how artificial intelligence can strengthen the competitiveness of spa facilities and their services?
Join our practical workshop and gain an overview of the possibilities of using AI in the spa sector – from smart marketing and operations management to improved client care.
What you will learn at the workshop:
- You will gain an overview of specific AI applications in spa services — from personalized treatments to smart reservation systems.
- You will understand the challenges and risks: data protection, digitalization, costs, staffing.
- You will find inspiration in practical examples and case studies of spa facilities already using AI.
- You will gain contacts with experts and colleagues in the field facing similar challenges.
The workshop is intended primarily for:
- management and owners of spa facilities,
- marketing, sales and customer care staff,
- specialists in operations, planning and service digitalization,
- representatives of professional associations and organizations in the spa and tourism sector.
Date: October 10, 2025
Time: 8:30 a.m.–12:00 p.m.
Venue: Grandhotel Pupp, Mírové nám. 2, 360 01 Karlovy Vary 1
Registration at THIS LINK.
For more information, please contact the knowledge and technology transfer coordinator, Bc. Jana Havlíčková, MBA, at havlickova@i-lab.cz
This event is organized as part of the project “Spa Research Centre”, reg. no.: CZ.10.01.01/00/22_001/0000261